Macbeth vs Hamlet Essay Example for Free

Macbeth vs Hamlet Essay Both Hamlet and Macbeth (the plays) are considered tragedies and both main characters are considered tragic heroes so you might begin there with your comparison. One of Hamlets problems in the play is that he takes a long time to seek the revenge he promised his fathers ghost that he would seek. He tends to overthink matters. Macbeth, on the other hand, tends to act very quickly and rashly. Hamlet is a generally likeable character and dies a heroic death having finally fulfilled the promise to his fathers ghost. Macbeth however, dies a far less noble death as he is considered a murderous tyrant by the end of the play. I suggest that you follow the links below for further help. One way of looking at it is through the lens of honor. Both Macbeth and Hamlet fight and ultimately are killed, but only one is honorable Hamlet. While Macbeth kills many people in pursuit of becoming King, Hamlet delays killing his Uncle because of philosophical concerns and doubts about what is the right thing to do and how to do it. Hamlet finally is able to avenge his fathers death, but dies honorably in the process. In contrast, Macbeth also dies, and although he does die in battle on the battlefield it can not be called an honorable death as he has caused the deaths of so many other people purely for his own potential benefit. One thing they have in common is that their journeys, both of which end in blood and death, start with something mystical Hamlet with the ghost of his father, and Macbeth with the witches. There are so many ways to contrast the characters! Both Hamlet and Macbeth have characters who appear to have a mental breakdown. However, Hamlet is acting the part to deceive Claudius, while Macbeth has truly gone mad in his lust for power. Macbeth and Hamlet are different in many of their characteristics as people. Macbeth is very war orriented and wants to rule everything that he touches while Hamlet is very calm, artistic and sensitive (you can see this by the way he handles his fathers death and by the way he handles his emotions). You could say that Macbeth and Hamlet are on opposite ends of the good/evil spectrum. Hamlet is very much on the good side as he is trying to make right what his uncle has spoiled and unveil the wrongdoing he has done. Macbeth on the other hand is the one who has done the wrongdoing and is trying to remain in power as king while McDuff is trying to put it right. Neither of them are able to survive at the end of the play. Hamlet and Macbeth are both murdered because they are trying to, in their minds, put the right king on the thrown. Macbeth and Hamlet are similar in their halucinations. Both see the ghost of a dead king that brings on important plot movement. Hamlet sees his father who was killed by his uncle and Macbeth sees the king whom he/Lady Macbeth killed. Thesis: Shakespeare used the same definition of tragedy when he wrote Macbeth, and when he wrote Hamlet; Shakespearean tragedies use supernatural incidents to intrigue the readers interest, and his plays consist of a hero that has a tragic flaw (sometimes the want for the supernatural) which causes him to make a fatal mistake.

Evaluating the Effectiveness of Gun Buyback Programs Essay -- Gun Contr

Gun buyback programs have become a commonplace law enforcement practice since their creation in the 1970s. These buyback programs are a method of proactive policing against gun crime and are used as a means by law enforcement in an effort to curb gun violence. Generally, police offer incentives to community members in exchange for firearms. These incentives are most commonly money or gift certificates, but may also be merchandise. The programs rose to popularity in the 1990s due to widespread public support. However, as far as weapons policies go, gun buyback programs have been criticized as an ineffective means of curbing or preventing firearm violence. Thus, one must ask does the purchase of firearms from private citizens by law enforcement impact the rate of gun crime, or would other means be more effective in combating this type of crime? According to the Journal of Economics there are more firearms in the United States than people. Furthermore, the majority of homicides are committed with a firearm (Levitt, 2004). This may indicate that the availability of firearms contributes to gun violence. Individuals acquire guns in a variety of ways, from inheritance, purchasing, or theft. Regardless of the means of attainment, the possession of firearms is widespread in the United States. Those who possess guns do so for many reasons such as for sport, protection, or illegal activities (Bilchik, 1999). Gun buyback programs receive weapons from all types of individuals, regardless of how they originally acquired their firearms or why. The first gun buyback program was employed in Baltimore in 1977 to curb violence perpetrated by the use of firearms (Carter, 2002). Over the course of three-months, over 13,000 firearms we... ...Retrieved from Senate website: Cook, P. J., & Ludwig, J. (2000). Gun violence: the real costs. New York, NY: Oxford University Press. Levitt, S. D. (2004). Understanding why crime fell in the 1990s: Four factors that explain the decline and six that do not. The Journal of Economic Perspectives, 18(1), 163-190. Retrieved from http://www.jstor.org/pss/3216880 Orlean, S. (2012). Saturday night. New York, NY: Simon & Schuster. Walker, S. (2008). Sense and nonsense about crime, drugs, and communities. Belmont, CA: Wadsworth Cengage Learning. Wellford, C. F., Pepper, J. V., & Petrie, C. V. (2005). Firearms and violence. Washington, D.C.: The National Academies Press.

Salvador Dali Giorgio de Chirico

How could two pieces created in different art movements share similar traits? Salvador Dali’s Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening and Georgio De Chirico’s The Disquieting Muses are surprisingly similar. Both paintings take the viewer into the dream world by using different elements, principles, and subject matter. Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening was an oil on canvas painting (20 in x 15. 9 in) created in 1944. Dali was a leader in the Surrealist movement, and this painting reflects Surrealism well.The subject matter was inspired by a dream that Dali’s wife, Gala, had. The nude and idealized Gala floats above a rocky platform that is also floating above the ocean. The heart shaped pomegranate (the Christian symbol of fertility and resurrection) is cut open and has a scorpion fish bursting out of the fruit. Coming out of the mouth of the fish, is a tiger, and jumping o ut of that tiger’s mouth, is another tiger. In front of the tiger, a baoyonet is falling just inches away from Gala’s face. The bee is located beside a pomegrante directly below Gala’s ribcage. There is also another bee created out of four subjects.The bayonet symbolizes the bee’s stinger, the two tigers are the body (black and yellow) and the fish is the eyes of the bee. In the foreground is an elephant with elongated legs found in other Dali pieces. Giorgo de Chirico’s The Disquieting Muses was also an oil on canvas painting (38. 25 in x 26 in) but was created sometime between 1916-1918. The two muses are in the front of the painting. One is standing, and another is sitting. A red mask, a staff, and several other items are placed beside them. There is also a manequin in the foreground. The painting’s setting is among a couple of factories.It is a very industrialized scene that shows no signs of nature. The painting altogether shows little relation to the real world. Giorgio de Chirico was an Italian painter who believed that, â€Å" art must escape all human limits: logic and common sense will only interfere†. Chirico was a part of the Metaphysical art movement which strongly inspired the Surrealist movement. The greatest similaritiy between the two paintings is their ability to take the viewer out of this world by using unrealistic figures. Dali’s painting is based on a dream, and Chirico’s painting reminds the viewer of a dream.Both paintings use form and perspective to create a 3D world. Surrealists believed in blurring the boundary between art and reality. Similarly, Chirico’s paintings from 1909-1919 escaped reality. The two artists also shared times of chaos. Although Chirico came before Dali, Giorgio painted during World War I and Salvador painted through World War II. Despite being different wars, they were wars nonetheless, and each artist experienced the hardships that world wars can bring. Because of World War II, Salvador Dali fled to the United States to escape Europe, where as Giorgio de Chirico remained in the East during WWI.The two artists went through different time periods, and thus, experienced different cultures. In the latter time of his career, de Chirico switched his style to closer match classisicm, and even critisized the surrealists, while Dali was a proud leader of the Surrealist movement. The colors in The Disquieting Muses are warm colors along with dark values and create an feeling of uncertanity. In Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening most of the colors are cool colors, and despite the presence of two jumping tigers, the viewer still feels calm.Dali’s work captures motion in every part of the painting, from the floating Gala, to the walking elephant, to the pomegranate seeds falling. In contrast, Chirico’s subjects are perfectly still with the exception of two small flags bei ng blown by the wind. Although Salvador Dali creates a painting that is unrealistic, the subject matter is made up of objects that a human can recognize, for example, a viewer knows what a tiger, an elephant, a nude woman, and what the ocean looks like.On the other hand, Girogrio de Chirico creates muses, a mask, and other objects that most people have never seen before. In conclusion Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening and The Disquieting Muses are both examples of â€Å"the dream world†. One is actually based on a dream, while the other simply gives a dream-like feeling. Each one takes the viewer out of reality and into an unknown environment which is exactly what the artists intended to do.

Analysis Of The Movie The Beloved Shrek - 1125 Words

Milan: Good Afternoon Eng. Comp 101 class. This is Milan Patel speaking, and I m here with none other than Ally Ary. Today we have a very interesting topic to discuss. Ally: We sure do, Milan! Today, we are going to evaluate the beloved Shrek series, specifically Shrek 2 which was released in 2004 and directed by Andrew Adamson, Conrad Vernon, and Kelly Asbury. Milan: Andrew Adamson’s other great directing moment was during 2008 with the Chronicles of Narnia: Prince Caspian. Conrad Vernon also directed The Bee Movie, Madagascar, and The Emoji Movie. Smurfs, Beauty and the Beast, and Gnomeo and Juliet were some of Kelly Asbury’s other works. As you can tell from these movie examples, these directors continued in their career with computer†¦show more content†¦Milan: Oh yeah, I remember those, but they aren’t as good as the Shrek movies. You know what I mean. I don’t know why, but Shrek s characters really made the movie great. Ally: That s because all of the Shrek movies had superior character development compared to others. Character development is how the characters progress throughout the series. The characters’ personalities were also very clearly defined. In the first Shrek, Shrek was feared by everyone and was content on his swamp alone. He was aggressive towards town folk and kept his distance from everyone; therefore, he was very lonely. In Shrek 2, Shrek was justly aggressive towards Harold. Other than that incident, Shrek was more kind hearted in the second movie compared to the first. He was willing to sacrifice everything for Fiona. Milan: Fiona is not your typical princess. Even from the earlier movies she impressed us with her Burping and Kung Fu skills. In Shrek 2, she s even more fierce and stands up for Shrek against her parents. She has a princess heart , and constantly cares for the other characters throughout the movies, especially Donkey. Ally: Donkey is the comedic relief throughout the series. He is somewhat seen as annoying from Shrek s perspective. Although, donkey is typically seen as cowardly, in the second movie, when he becomes a stallion, his confidence sky rockets. Milan: Don t forget about Harold, Fiona s father; he is portrayed as one of the

The Price For A Barrel Of Oil - 1408 Words

Currently the price for a barrel of oil is around 33 American dollars. However, around 2010 the price of a barrel was approaching 150 American dollars, which caused the drivers of crude oil to lose money. In addition, everyone had to pay more for gasoline, but now it has become a more reasonable price. In Michigan, the company named Atlas began to struggle when gasoline prices reached an all-time high with their employees. The employees typically were paid by how many loads they were able to drop into the ground. Due to the gasoline prices being so high, the drivers were losing money every week because no one was purchasing the gasoline. Therefore, many employees that had been with the company for several years started to leave and go with†¦show more content†¦Now granted the new employees would only make a smaller percentage extra per load, but it was better than making less than $300 a day. At times, the drivers were making $150 a day and putting in a full eight hours, whi ch is very frustrating when they had previously been making a higher amount with less amount of time spent in the truck. In order for the company to survive, the resource department then decided that the cost of healthcare would be cut as well as sick days and vacation time. Therefore, the company in essence did not lose a lot of money by changing how to pay the employees. They just changed the overall benefits to the drivers. The company decided to offer an insurance that is either an HMO or a point of service plan, thus saving the company millions of dollars in healthcare costs. However, the drivers lost the ability to go to any physician because the PPO plan was taken away. Furthermore, the company would take away the drivers vacation days before for their sick days, thus ensuring the driver could not take a vacation. On the other hand, the drivers were still paid around the same amount of money that they used to be making, but the benefits that were offered were cut dramatically. Therefore, the employee had to weigh out whether it was worth having a better health insurance and vacation time to how much

Domestic Violence Within Families And Relationships

Most men are the causes of domestic violence within families and relationships? 2.INTRODUCTION This is an investigation into the types of domestic violence that occurs in our everyday lives within families in most cases this is unreported particularly in relationships and families. Family violence is any abusive behaviour in a family or intimate relationship where one person attempts to gain and maintain control over another. Gaining control over the other person is commonly gained through the use of violence which can come in various forms particularly by ex boyfriends, ex spouses, with young women who are separated or divorced incurring the greatest risk of assault. From my research I have seen that domestic violence decreases as women grow older and young women incur 10 times more risk than the older women. Family violence can take many forms including emotional violence, sexual abuse, and physical abuse (fighting and bruising), social or financial control which involves another person restricting the other to go out for social gatherings or controlling the other person’s funds or not providing financial support at all. Abuse comes in many various forms and it is important to keep in mind that abuse is not only physical or sexual to be regarded as violence. Violence can be caused by either men or women but from conducting several researches I realised most violence is caused by men particularly in relationships and families as most men find it hard to control theirShow MoreRelatedThe Impact of Domestic Violence on Children661 Words   |  3 PagesQuestion 1 There are many consequences of not taking a strong stance against domestic abuse and the later impact on the children in the situation. 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The Bureau of Justice Statistics estimates that at least four-hundred and seven-thousand incidents of domestic violence crimes were committed in the year 2010Read MoreDomestic Violence And Sexual Violence Essay1624 Words   |  7 PagesDomestic violence, also labeled as family violence and intimate-partner violence, is psychological, physical and sexual violence that takes place within home environment. Adults and children can both be victims. Domestic violence is a major human rights issue across the world, and one of New Zealand’s most serious social issues. One in three women in Aotearoa will experience an abusive relationship, with many more coming dangerously close. Reason Domestic violences occurs when the abuser wanting

Comparative Analysis of Factors Marketing

Question: Discuss about the Comparative Analysis of Factors Marketing. Answer: Introduction Currently, the technology has remained indispensable tool most companies are utilizing to enhance their competitive edge (Centeno Hart, 2012). Besides human resource practices, most companies have tripled the efforts asserted to gain a deeper understanding of the current consumer behavior and provide products and services that completely tally with users expectations (Greg, 2007). The objective to gain a significant market share has not been easy because of various factors that sharp across the internal and external metrics. With the advancements in technology, the marketing techniques are rapidly changing. Some of the justifications unfolded by several types of research for the change include the accessibility of a wide range of data, marketing formats and online places that have enhanced the integration of digital marketing channels (Centeno Hart, 2012). The embrasure of social media networks such as Facebook and Twitter has redefined the current marketing approaches. The marketing practices have been simplified to the level small and medium scale enterprises can afford some to reach the target markets. Technology, therefore, has positively shaped marketing and promotional techniques that have fostered the application of IMC that plays a critical role in ensuring that all the target population is timely reached (Chen et al., 2007). In gaining an in-depth understanding of the effects of technology on marketing communications, a literature review is performed. Furthermore, the report has extended to cover the relevance of marketing communications in creating competitive advantage in small and medium enterprises. For the assessment to be realistic, one company is selected among the SMEs in Singapore to reflect the unquantifiable contributions technology has played in keeping different companies competitive. Literature review The tremendous change in the level of technological advancement has spurred interest in most scholars who have launched a mission of getting the full comprehension of the plight of technology in enhancing organizations success (Nagra et al., 2012). Currently, technology has facilitated the combined use of traditional types of marketing with online advertising to achieve efficient conveyance of brand messages to the prospective customers (Jarvinen et al., 2012). Also, the degree of use of the contemporary Integrated Marketing Communication tool by companies has intensified as a result of the dynamic and revolutionary change in the commercialization and sales promotion practices (Centeno Hart, 2012). The internet, however, is mostly epitomized to convey marketing messages to the existing and prospective product users. Contrary to the ancient period when cinemas, shows, and exhibition were used to showcase companies products, Social media, emails, search engines, display advertising and the mobile advertising have currently emerged and proved to be effective when used by corporations to convey persuading and value messages to the public (Dinner et al., 2014). Apparently, technological advancements have played a critical role in facilitating the multi-channel strategy of marketing and gives a broad access to potential consumers. Evidently, the cost of Internet marketing is cheaper compared to other methods hence the best for small sized businesses (Chen et al., 2007). Today, companies have accorded different objectives on the internet communications that include; creating awareness, generation of interest, disseminating the brand and company information and the gaining a greater co nsideration in the competitive market (Weinberg, 2009). Unlike the traditional forms that primarily focused on the educational objective. At the initial stages, there was the use web marketing like the e-commerce, the affiliate marketing, and the search engines. As time moved, the email marketing was introduced and further the social media marketing where sites such as Facebook, Twitter, YouTube and the Digg are heavily used by companies to enhance the IMC approach (Rezvani et al., 2012). In late 1996, there was the growing interest by businesses to apply IMC creating a comparative advantage. This need arose when companies desired to provide more than just advertising (Belch, 2014). The emergence of the IMC marketing tool in the 1990s signaled a new era in the marketing industry where it became a tool where every retailer and user turned a focus on it. Apparently, various changes have occurred from the introduction of IMC to date. The recent advancement in technology and the rapid proliferation has revolutionized the IMC to give it a better meaning (Belch, 2014). This concept of Integrated Marketing in the modern business environment where competition for customers is the order of the day has involved the interconnectedness of various sophisticated tools just to ensure a company achieves marketing objectives (Bengtsson et al., 2007). With globalization in play, most companies no longer worry about geographical barriers and a company can operate at any market provided it can ethically compete with others to meet the ever-changing desires of the consumers (Greg, 2007). Apparently, a technological breakthrough has redefined the application of various marketing and promotional tools and enhanced coordination in the way they are applied (Pomirleanu, 2013). It has become a culture that during the planning process, the organization usually considers the workability of combining several forms of marketing and promotion for a common goal. For instance, during the launch of a new product, a joint use of promotional tools is important. They include; Advertising, personal selling, sales promotion, Internet marketing, direct marketing, publicity, print and broadcast media, out of home media, word of mouth, point purchase, events, and sponsorships and product placements are considered (Nagra et al., 2012). However, the application of various marketing and promotional tools is not a guarantee of success. It can either be informative or just a winning strategy. The success and pretty impression can be achieved through other factors like quality and the alignment of the product or service with customers preferences. As time is always variable, so do customers. The fast changing needs are fashion and quality oriented rather than the convictions and promotional strategies applied by sales persons (Belch, 2014). Indeed, the marketers usually disseminate the information regarding the product to attract users. Afterward, the few who purchases and use the product will examine if the marketing message accorded to the product tally (Dinner et al., 2014). The differences in quality at the disadvantage of the buyer can consequently result in reduced market share, derailed company reputation and the IMC strategy adopted will be futile. The available scholarly writings significantly advocate that mar keting should reflect intent to inform, attract, persuade and maintain customers and it imperatively depends on product quality and promotional mix employed (Abid and Scheepers, 2011). The adoption of internet marketing as a medium of communication gives companies an opportunity to use advanced technological methods procedures and methods to enhance effective delivery of quality products to customers. Such changes significantly contribute to the creation of awareness and generating interest due to the ability to cross both the geographical and the national boundaries (Kraus et al., 2009). Dissemination of information concerning product features and establishing a strong brand and company image are important factors that organizations focus on as they formulate marketing strategies. However the management, in the past has failed to integrate and coordinate all the marketing and communication tools properly. They do not recognize the importance of a comprehensive understanding of the significance of installing marketing software programs that facilitate instant customer feedbacks (Fan Tsai, 2014). Incorporation of relevant marketing communication channels by the organization is a strategy that leads to a broad access to the target market (Abid and Scheepers, 2011). The increased use of the internet by billion groups of people in the world provides an opportunity for marketers to reach more customers in a short period. It is easy to make several advertisements concerning a product on the website portfolio through the interstitials and banners. Such programs are convenie nt, and the company is assured of elegant communications. The internet is the best medium of a marketing channel that helps in availing all the information concerning the company and its products to the buyers (Kraus et al., 2009). Despite the positive outcomes resulting from the use of online marketing, there several limitations associated with it such as Firms incur high costs of starting a website, purchasing of the right software and hardware and the maintenance costs. The risk of losing customers who do not use the internet is a challenge that the management of organizations should continuously consider before establishing appropriate marketing strategies. Lastly, the vulnerability of the fraudulent activities is high on the internet (Chaffey Patron, 2012). For example spamming in the websites of companies, where hackers steal confidential information of the enterprise. They use such data to change the features of a product and distract the perception of customers regarding brand identity and image. The development of electronic commerce has facilitated online buying and selling of goods and services (Rezvani et al., 2012). It accelerates convenience and helps in providing a variety of property from which customers can make their selection (Fan Tsai, 2014). Another concept that has resulted from the technology advancement is the Web 2.0 that allows customers to participate in branding the image of a company in the form of content contribution and reading. Such developments ensure convenience and greater access to information by clients and also offers a wider product selection forum with lower prices (Jovanov Conevska, 2011). Technology changes have led to a significant improvement in the marketing field used by organizations. There is a simplification of the overall production process distribution and message delivery channels for goods and services to the customers (Ahmed et al., 2014). In gaining competitive advantage, firms should properly integrate all the marketing communication tools and align them with their goals and objectives. Hence, proper situation analysis, budgeting and evaluation tactics are the measures that can facilitate proper application of the developments discussed above. Analysis of how developed marketing communications benefit Osim International Osim International is a retail and distribution company whose main products are massage chairs and fitness equipment. It was established by Ron Sim who is the current CEO of the company, and the main headquarter is situated in Singapore. The firm has an overwhelming performance as it is the leader in the healthcare products industry with a total of 827 retail outlets (Pentina et al., 2012). The strong performance is as a result of good market reception by the targeted audience. The vision of Osim International is to become a globally recognized leader in the distribution of healthy lifestyle products, while the mission is to inspire the well-being of the community by motivating people to focus on their health and challenge them to do their best to ensure the fitness of the body. The healthcare industry is competitive, and the customers prefer products whose features and new updates improve their health, well-being and enhances total fitness (Jovanov Conevska, 2011). Osim International uses celebrity marketing, where the Hong Kong superstars create awareness of the existing and new company products. Such marketing approach leads to increase in sales and also high return on investment. It also focuses on profitability by making sure that they bring in new customers and keep the existing ones by offering a wide selection of healthy lifestyle products mainly the massage chairs (Gassmann Keupp, 2007). In pricing their products, the company bases their decision on the substitute products offered by their primary competitors such as Ottawa and Otto. Despite the competitive pricing in the industry, customers still prefer products from Osim due to the high quality and creation of customer value. Building good reputations and loyal clienteles aids in ensuring that there is accelerated growth of business operations. The way marketing personnel convey their messages to the public should be monitored through the active application of the modern marketing to ols. Therefore it is necessary for the Osim International to adapt to the technological changes in the business environment which will, in turn, lead to gaining a high competitive advantage in the healthcare industry (Diamond, 2008). The healthcare industry in the modern world is highly competitive, and the customers prefer products and services whose features and new updates improve their health, well-being and ensures fitness (Jovanov Conevska, 2011). The adoption of online marketing can give rise to a superior product differentiation. To achieve a greater competitive advantage, the managers of Osim International should improve their marketing efforts in the following ways; carrying out an online assessment of their target audience, developing a proper marketing plan and facilitating branding and public relations promotions (Chen et al., 2007). The enterprise should ensure there is the intensive use of the electronic commerce through the firms website which promotes the online buying and selling of products both locally and internationally (Chaffey Patron, 2012). The maximum use of the modern internet advertising forms can help reach more target audience. As a result, the Osim brand and image enhances due to creation value and awareness of the available products. The achievement of the stakeholders interests in the e-commerce is a benefit facilitated by the developments in the modern technology (Diamond, 2008). Osim International should put more efforts on establishing new technological methods of production and distribution channels that can enhance the relationship between the company, its employees, customers and other businesses in the industry. Such bond is important as it facilitates the formulation of collaborations, partnerships, alliances or amalgamations (Gassmann, Keupp, 2007). Advancement in the methods and procedures of marketing gives it an opportunity to vary the promotional mix elements through the electronic forums like the e-mail, bulletin boards and the Web. The implementation of the current marketing channels facilitates efficient conveyance of product quality and features to the public. The social media network interactions facilitate engagement of customers through the online games and contests (Ahmed et al., 2014). There is a frequent communication between the Osim marketing personnel and the users thus building a strong bond between the firms and their clients. The internet is the branding medium that leads to easy access to the target audience through the banners, pop-ups, and links. Online personal selling and promotion help corporate communicators to boost their brand identity and sales and therefore to give them a greater position to outdo the competitors (Cronin-Gilmore, 2012). Small and medium-sized enterprises often develop communication plans that are cost effective and which focuses on the needs of the desired audience. To achieve their goals and objectives, they should integrate all the marketing communication channels (Dlodlo Dhurup, 2013). The application of a variety of communication tools leads to an in-depth definition and consistency of the messages conveyed to the prospective buyers. The enforcement of the marketing communication mix in Osim International leads to the accountability of all the parties involved. The concept of viral marketing is emerging in the small and medium-sized enterprises. It leads to the establishment of appropriate promotion campaigns (Abed and Sahar, 2010). This trend aims at different marketing methods like the mass marketing, one-to-one marketing, and direct marketing with the goal of ensuring convenience and efficient delivery of promotional objectives. Conclusion In conclusion, technology has positively and negatively impacted the marketing communication channels in different organizations. Therefore, firms should develop marketing strategies and measures that facilitate customer loyalty and satisfaction. Such step gives a company to have a significantly high competitive edge in the industry in which it carries out its business activities. As a result, meaningful product features and benefits are delivered to clients and promotion of the brand name and image of an organization. Incorporation of integrated marketing communications lead to the reassurance of timely reminders, current data and available special offers to buyers and also facilitate repeat purchase in the industry. Adopting internet marketing can result in better target marketing which leads in better competitive advantages. References Abid, A.R. and Scheepers, H. (2011). Experienced Benefits and Barriers of e-Business Technology Adoption by SME suppliers. BIMA Publishing Communications of the IBIMA Abed, A. and Sahar, M., (2010). The Impact of Social Networking Websites to Facilitate the Effectiveness of Viral Marketing: International Journal of Advanced Computer Science and Applications, Vol. 1, No.6 Ahmed, M. U., Kristal, M. M., Pagell, M. (2014). Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns. International Journal of Production Economics, 154, 5971. Belch, G.E., (2014). 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