Keurigs Competitive Advantage

The question is: Surge's competitive advantage? Be prepared to discuss your assessment, and provide illustrative data to support your view With the Kerri brewing technology, GAMER has a unique product and changed the way Americans brew coffee at home and in the office. GAMER maintained strategic relationships with coffee brands such as Caribou, Dunking Donuts, Folders, Newsman's Own Organics, and Cataracts to attract new consumers.Though patents have expired, GAMER depends on consumer loyalty and their ability to meet and exceed expectations. Kerri had a competitive advantage by delivering a product that mimics the coffeehouse experience because before this product, home brewing had been inferior. Kerri has speed and ease In producing high-quality cups of coffee, making it appealing to American consumers. The â€Å"away from home† strategy focused on offices and hotels.Growth Strategy for Kerri New Brewer Technology (Cold Brewing) New Beverage Categories (tea, fruit beverages) New Brands (Snapped, Taco, Celestial) New Channels K-Cup allowed consumers to use own coffee In machine, which reduced the trash created. GAMER formed new strategic relationships with brands such as Snapped, Taco, Celestial Competitive advantage In comparison to Engineers, which only has en brand to choose from and only brews espresso The business model of Kerri combines retail Beverage Company with an appliance company.It offers a wide variety of brand and caters to different consumers differ needs. Usuries Competitive Advantage By Samaritan-Amended been inferior. Kerri has speed and ease in producing high-quality cups of coffee, K-Cup allowed consumers to use own coffee in machine, which reduced the trash Taco, Celestial Competitive advantage in comparison to Engineers, which only has